Switchback Activation Campaign

Keko London has been working with Switchback since 2017; a rehabilitation charity helping young adult offenders to make real, long lasting change on their release from prison.

Keko took on the role of advising Switchback on their brand strategy, supporting them in their quest to stand out amongst a pool of London-based charities, and effectively communicate their offering to potential supporters and partners.

2019 saw Switchback become Keko’s nominated charity of the year, and so an activation campaign became the focus of the agencies support. Building a narrative around the idea of regeneration, the creative direction of the campaign leant itself to partnering with someone who shared the charity’s values and adopted a similar approach in their way of thinking and working.

Excited at the prospect of this idea after an initial meeting, D*Face was tasked to bring to life a mural that would achieve stand-out and awareness for Switchback.

Switchback, Keko and D*Face shared an ambition to find a location that could house this as a one-off artwork with maximum footfall. Allen & Overy, long-standing supporters of Switchback, agreed to donate window space at their offices in Spitalfields to house the mural. The vinyl display houses a contactless donation unit, donated by GoodBox.

The mural itself brings to life our regeneration campaign with a visual metaphor to support the slogan “Change, it’s in your hands”. The campaign aims to raise awareness and generate donations to Switchback and will be live until late October.