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Is the self-care boom here to stay? Self-care and

Is the self-care boom here to stay?

Self-care and wellness trends have been accelerated by the pandemic, with Google searches for "self-care routine" up 250% since March 2020, as consumers look for new ways to feel good.

Several brands have tapped into this rising trend of “comfort consumerism”, with @chopard launching its Stay Happy campaign and @thebodyshop calling for 1 million acts of self-love globally through its Self Love Uprising campaign.

Activewear brands have joined in the conversation, with @thenorthface launching Reset Normal to help consumers reset their lives through outdoor exploration.

#selfcare #KekoGroup #KeepVerging

Can brands inspire change? For World Mental Healt

The future of luxury travel is changing, with mode

The future of luxury travel is changing, with modern consumers choosing to go away less often, but for longer. Explored at the Modern Affluence Summit, Covid-19 travel restrictions and expenses have made short city breaks seem less worth the travel hassle and price tag. This has also been reinforced by people’s desire to decrease their carbon footprint. Consumers are instead opting for fewer trips but extending their stays, spending more money in a community and getting to know the lay of the land, as opposed to hopping between typical tourist hotspots. Co-founder of @mrandmrssmith and travel industry leader James Lohan’s advice to potential holiday-goers is ‘go less times, stay longer’. So, where will your next destination be? @modernaffluenceexchange #KekoGroup #KeepVerging #luxurytravel

After years of expectation and excitement, Green F

After years of expectation and excitement, Green Finance is going mainstream. Explored at the Modern Affluence Summit, this growing trend spans all markets and has seen some of the world’s biggest companies and wealthiest investors line up trillions of dollars to finance a move away from fossil fuels, towards green initiatives. The @wsj reported that “assets in investment funds focused partly on the environment reached almost $2 trillion in the first quarter, more than tripling in three years”. Companies such as @ocean14capital are investing private capital in companies and technologies that sustain and improve marine health, making environmental focus a key-selling point of the company. With investors putting $3 billion a day into these funds and the two biggest U.S. banks pledging $4 trillion in climate-orientated financing over the next ten years, it’s safe to say that green investment is on the rise and here to stay. @modernaffluenceexchange #KekoGroup #KeepVerging #greeninvestment #greenfinance

Keko London is proud to present @porsche_gb Road t

Keko London is proud to present @porsche_gb Road to the Runway.

Two pioneering spirits unite for an electric adventure. Explore the pure, imaginative power of @ahluwalia and @porsche_gb on a journey from the road to the runway.

#KekoGroup #KeepVerging #roadtotherunway

We’re proud to announce that Keko London has won

We’re proud to announce that Keko London has won the @creativepool People’s Choice Award for our Bentley Continental GT Speed campaign! And if that wasn’t enough, the campaign was also awarded Bronze in the production category by the international jury. A massive congratulations to everyone who worked on this project and to @bentleymotors, @unit19ltd, @ocurenscontent, @thelsproductions. #KeepVerging #Awards

Last Wednesday, the long-awaited Modern Affluence

Typically brands have used their storefront to sho

Typically brands have used their storefront to showcase their products and entice you to come inside, hence the term ‘window shopping’. But lately the classic storefront as we know it has been revamped. Italian marble manufacturer @marsotto_edizioni commissioned Japanese design firm @nendo_official to make the entrance to their Milan showroom hidden within a wall of Marsotto marble. The façade has been carved out to create a piece of impromptu street furniture so that passers-by can sit and rest. In Japan, the fashion retailer @uniqlo has turned the Yokohama Bayside store into a playground, featuring a colourful bouldering wall, slides and seating to enjoy the view of the marina. Coffee shop @arabica.journal commissioned @blue_architecturestudio to re-imagine the traditional coffee shop, instead creating an open glass U-shaped storefront that spills onto the street in Shanghai’s Xuhui district, blurring the boundaries between inside and outside, public and private space. #KekoGroup #KeepVerging #storefront

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