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Attitudes towards gender are changing in the fashi

Attitudes towards gender are changing in the fashion industry. While the concept of genderless jewellery isn't new, we’ve recently seen a subtle shift from trend, to something more permanent. Removing the concept of gender in the creative process opens up a wealth of opportunities which mirror the increasingly progressive and fluid world we live in. @louisvuitton are one of the latest brands to enter this space with their LV Volt graphic collection of unisex jewellery whereby the iconic LV initials are used as a metaphor for movement and a symbol of energy. The launch showcases Louis Vuitton’s acknowledgement and understanding of the society that we live in. We hope to see more brands enter this space in the near future. #genderless #jewellery #KekoLondon #KeepVerging

A new generation of authentic creators is arriving

A new generation of authentic creators is arriving, but the problems that have long plagued the lives of influencers promise to remain – unless, of course, @thecreatorunionuk has something to do with it. Content theft, unstable contracts, unfair pay and discrimination against ethnic minorities are issues that many digital creators have experienced, which is why fashion blogger @nicoleocran set up the The Creator Union, with a mission to negotiate better terms and fairer treatment for all creators. #creator #influencer #KekoLondon #KeepVerging

2020 will be a year we never forget. We have seen

2020 will be a year we never forget. We have seen a steep rise in not only Covid-19 cases but pandemic-fuelled anxiety, financial pressures and domestic difficulties. This year World Mental Health Day was a hugely important time to shed light on mental wellness, with 60% of adults and 68% of young people in the UK stating that their mental health declined during lockdown. A number of brands stepped in to encourage their consumers to take care of their psychological wellbeing at this very strange and uncertain time. With consumers now increasingly making purchases based on their attitudes and beliefs, brands must ensure they resonate with them in order to remain successful. #mentalhealth #KekoLondon #KeepVerging

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@oxfamgb's Second Hand September campaign is drawi

@oxfamgb's Second Hand September campaign is drawing to a close and its second year appears to have been a resounding success. The initiative – which calls on consumers to pledge to shop second hand for 30 days or more – saw a number of brands get involved, too. For example, @theofficialselfridges teamed up with Oxfam’s Senior Fashion Advisor, @baygarnett, to launch an exclusive pop-up shop at their flagship store. Together, they created a collection of one-of-a kind pieces that can only be found in-store, with all profits going to help Oxfam fight global poverty. #secondhandseptember #preowned #KekoLondon #KeepVerging

Back in June, London hosted its first online fashi

Back in June, London hosted its first online fashion week, receiving mixed reviews. As a result, the @britishfashioncouncil went all out for this season’s @londonfashionweek, aiming to strike the right balance of physical and digital. A popular option for the SS21 showcase was by invitation-only appointments, with a range of designers including @simonerocha_ , @christopherkane and more showing their collections in intimate settings. However, @burberry, the biggest LFW attraction, presented a digital live stream of a no-audience show set in the British countryside. Do you prefer physical or digital? #LFW #fashion #KekoLondon #KeepVerging

The September edition of The Debrief is here. This

The September edition of The Debrief is here. This month we take a look at the success of the Eat Out to Help Out scheme here in the UK, how Australia’s ‘donation dollar’ works, and why stopping ‘doomscrolling’ might be the key to better mental health through the pandemic and beyond. To read these stories and more click the link in our bio. #Debriefed #KekoLondon #KeepVerging

Jewellery retailing is expected to rebound quickly

Jewellery retailing is expected to rebound quickly post-pandemic, and the trends that were transforming the industry before COVID-19 struck look likely to continue. From changing consumer preferences to new relationship rituals, premium jewellery purchasing habits are set to be turned on their head. Take a look at the increasing popularity of self-gifting among women, or the couples eschewing tradition by making purchases together. In order to remain competitive, jewellery brands must evolve to meet these new and emerging consumer needs and demands. #jewellery #fashion #KekoLondon #KeepVerging

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