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Over the past few years, Black Friday has increasi

Over the past few years, Black Friday has increasingly become a challenge for brands to navigate, with sustainability a key concern for consumers.

Several brands are running sustainability initiatives today. @finisterre has launched 'Blue Friday', donating proceeds from every purchase over the weekend to help fund schemes supporting equal access to the ocean.

Other brands, such as @deciem and @nobodyschild are choosing to run "Slowvember" campaigns, running longer discounts throughout November.

The number of UK independent retailers boycotting the day is the highest figure ever recorded by the British Independent Retailers Association.

#BlackFriday #KekoLondon #KeepVerging

In September we partnered with @adoreum to present

In September we partnered with @adoreum to present the second Modern Affluence Summit at @sohohouse, addressing how affluence is being redefined by a new generation of consumers.

Over 4 concentrated hours and 6 focused sessions, 200 attendees and 22 speakers turned their minds to the challenges and opportunities we face as individuals, as a society and as brands.

Read insights from the Summit in the Next Generation Wealth Report, available for download via the link in our bio.

#ModernAffluenceSummit #KekoGroup #KeepVerging

The Next Generation Wealth Report has now been rel

The Next Generation Wealth Report has now been released, presented by @keko.group and @adoreum.

The report summarises insights from the Modern Affluence Summit, hosted in partnership with @porsche and @deloitte at Soho House London.

Discover the most important audience for brands with, or looking to build, a premium proposition at modernaffluence.com.

Available for download via the link in our bio.

#ModernAffluenceSummit #KekoGroup #KeepVerging

Luxury brands are reaching Gen Z audiences by esta

Luxury brands are reaching Gen Z audiences by establishing themselves on TikTok.

Last year, @celine and @dior presented their SS21 collections on the app, with Dior live-streaming its runway show, and CELINE’s ‘The Dancing Kid’ collection featuring several TikTok stars.

Most recently, @prada created the #PradaBucketChallenge, in which users film themselves wearing the Prada bucket hat, before transitioning into a full Prada runway look. Leveraging paid partnerships with popular TikTok creators, the hashtag now has over 7.1bn views.

#PradaBucketChallenge #KeepVerging #KekoGroup

Spotlight on: Sustainability.

Some of the world’s largest fashion houses have collaborated to introduce a new digital ID, designed to inform consumers of the sustainability credentials of their garments. Clothing from key houses including @giorgioarmani, @burberry, @mulberryengland, and @stellamccartney will display QR codes on labels, showing consumers how and when each item was made and the origin of materials.

The QR code will also give information about best practice to care for and repair the item, prolonging its lifespan.

The concept was created by the Sustainable Market Initiative’s “Fashion Taskforce”, launched by the Prince of Wales in 2020. The digital ID is expected to feature on garments next season.

#KekoGroup #KeepVerging #Sustainability #LuxuryFashion

Spotlight on: Sustainability. As COP-26 is on al

Last week we noted that luxury brands are reinvent

Last week we noted that luxury brands are reinventing physical shopping experiences.

This week we want to focus on the inverse trend: brands replicating instore experiences in the virtual world through augmented reality campaigns.

@esteelauder recently launched a Snapchat filter, offering four immersive experiences built around its autumn fragrance collection.

For the launch of the Pocket Bag earlier this year, @burberry created an AR experience allowing users to design their own 3D sculptures, placing simulated versions of the bags in their surroundings.

Burberry also created an AR experience at its Olympia pop-up in Harrods, with customers scanning QR codes to see statues come to life, continuing to merge physical and digital realms.

#AugmentedReality #KekoGroup #KeepVerging

Black History Month UK has launched its ‘Proud t

Black History Month UK has launched its ‘Proud to Be’ campaign, celebrating key figures who have made substantial contributions to the country.

Initiatives like Black Pound Day encourage consumers to shop inclusively, with retailers showcasing Black-owned businesses.

Earlier this year @selfridges partnered with @untappedcreatives, a platform representing Black-owned British luxury lifestyle brands, at the forefront of the diversity movement in the luxury retail space.

Selfridges displayed 10 British Black-owned brands in prominent positions at its flagship store on Oxford Street, including @orilifestyle_, a haircare range caring for Afro textured hair and @olubiyithomas, which fuses traditional British tailoring with African cultural history.

#BlackHistoryMonth #KekoGroup #KeepVerging

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