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It’s time to come together (on social media, at

It’s time to come together (on social media, at least). Introducing the Keko Group, a global independent creative network – specialists in Modern Affluent Consumers. We’re bringing all of our offices together under one @keko.group account – for a truly global viewpoint. Here you’ll be kept up to date with news and insights across the group’s offices, the world of modern affluence and beyond. We’d like to thank everyone who’s followed us on the journey so far. The next chapter’s looking even more exciting and we hope you’re looking forward to it as much as we are. #kekogroup #keepverging

The Keko Debrief is our monthly round up of news,

The Keko Debrief is our monthly round up of news, thoughts and insights from the world of Modern Affluence. After our first full year of The Debrief, we decided to look back at our favourite articles and videos and turn them into something a little more old-fashioned – a printed analogue annual. From reflections to predictions and commentary on the biggest and best updates of the year, we hope those of you who read it found it a thought-provoking collection. To hear more from us and see if those 2021 predictions come true, click the link in our bio to sign up to The Keko Debrief. #modernaffluence #debrief #KekoLondon #KeepVerging

The 2021 must-have for high net worth individuals?

The 2021 must-have for high net worth individuals? A private forest. The past year has seen a significant rise in demand for outdoor space and nature immersion, and as a result private woodland has become increasingly sought-after by affluent consumers. @tilhillforestry, a UK forestry company, reported that demand has been outstripping supply with a 20% rise in buyers over summer 2020 compared with the previous year (Telegraph, 2021). Similarly, in Japan the Sanrin Bank saw record levels of interest in woodland ownership throughout 2020 and received five times more enquiries in August 2020 compared to the monthly average. #nature #space #KekoLondon #KeepVerging

After years of the trend building, 2020 was the ye

After years of the trend building, 2020 was the year that meditation and mindfulness became mainstream. @youtube saw views on meditation jump 40% in 2020, and members of @calm listened to over a billion minutes of meditation. In order to cope with the demand from a range of consumers, brands across all categories have been thinking more creatively about the commercial opportunities and ways they can meaningfully help consumers. Automaker @lincoln is now giving new buyers a Calm membership to make driving slightly less stressful. Similarly, @bumble is using Calm to help users pursue healthier relationships and @hinge has partnered with @headspace to provide predate meditation. There is also a huge entertainment potential as Headspace has launched an animated meditation series on @netflix, the first of three shows on mindfulness. Finally, at the New York toy fair in February @mattel introduced the ‘Breathe With Me Barbie’, with a button to press for a meditation session. This trend is predicted to grow further in 2021 with the world’s first mental health platform, @wearemindlabs, due to launch this year. #meditation #wellness #KekoLondon #KeepVerging

Towards the end of 2020, @gucci and @thenorthface

Towards the end of 2020, @gucci and @thenorthface finally launched their highly anticipated collaboration, which was first teased back in September. After plenty of hype, we think it’s fair to say that it did not disappoint. The Gucci x The North Face collaboration is connected by the two brands’ shared history, values and the spirit of exploration – and it includes everything you need for an extravagant outdoor adventure, including Nuptse-like down jackets, dresses, shirts, walking boots, knitted bobble hats and bucket hats. There is even a tent and sleeping bag. To no one’s surprise, the colour palette is packed with vidid primary colours and prints inspired by 70s-era The North Face garments. It also features new takes on the Gucci monogram, making the collaboration more distinctly runway-able than other high fashion x high performance partnerships. #Gucci #TheNorthFace #KekoLondon #KeepVerging

@electrolux, Swedish home appliance manufacturer,

@electrolux, Swedish home appliance manufacturer, recently challenged 12 industrial design students to conjure design solutions to make the home a more nurturing and sustainable space. Addressing the current concerns around hygiene, the standout concept was a fruit, vegetable and kitchen countertop sanitiser. Throughout 2020 a number of consumers have been using soap and other chemicals to disinfect their food, which is potentially hazardous to health and also heavy on water usage. The Electrolux offers a more eco-friendly and convenient option, with the ability to clean multiple fresh food items at one time. #design #hygiene #KekoLondon #KeepVerging

Indie perfume brands are disrupting the fragrance

Indie perfume brands are disrupting the fragrance industry with unique product narratives that challenge convention. These brands adopt a different marketing language and mobilise fragrance’s ability to transport the mind through scents. Snif, is championing this through simplifying the fragrance-buying process, it focuses on the individual consumers encounter with scent and enhancing emotional connection. Three description-less scents are delivered to the consumer as testers. The consumer can then personally interpret the scents and create their own description, promoting an emotional connection to the product. Similarly, @bel.rebel disregards trends in favour of its own experimentation, creating scents which tell a story of freedom and non-conformity. #fragrance #indie #KekoLondon #KeepVerging

In the wake of the pandemic, PPE and face masks ha

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