Home - Keko London

Forevermark

Keko Group Instagram

Values-driven retail is changing the way consumers

Values-driven retail is changing the way consumers are shopping and spending their money. A @shopkick survey has revealed that 68% of consumers say the pandemic has made them more conscious customers, and 39% are actively searching for brands that specifically align with their values. This had led many brands to work towards providing a purposeful platform for consumers to shop on. @ocadouk has introduced a virtual aisle dedicated to only B-Corp certified brands, while the grocery platform @hivebrandsofficial is only connecting shoppers with sustainable and cause-led brands that match their chosen values. #KekoGroup #KeepVerging #sustainableliving

Extraordinary, captivating and shoppable. Three wo

More brands than ever are supporting #pridemonth t

More brands than ever are supporting #pridemonth this year, with many finding new and creative ways to do so. And, for the first time, a range of luxury brands are collaborating with queer artists, models and charities to create limited drops and collections where proceeds go towards supporting LGBTQ+ foundations. A percentage of @balenciaga and @calvinklein’s sales are being donated to the @trevorproject, which focuses on suicide prevention within LGBTQI+ youth, while @ralphlauren and @coach are donating proceeds to The Stonewall Community Foundation and several other LGBTQ+ charities. #KekoGroup #KeepVerging #pride🌈

Reality deprived consumers have sparked an eagerne

Reality deprived consumers have sparked an eagerness for extreme and pioneering innovation during the pandemic. The fashion and gaming worlds have proudly led this, through their recent closely related commissions. @gucci’s first successful venture into this world was their virtual sneakers, however their latest event went above and beyond in the form of a virtual garden for @roblox users to attend in May 2021. Encouraging creativity and individuality, visitors were provided with a blank canvas mannequin that retains fragments of the rooms they enter to create a one-of-a-kind figurine. @Balenciaga have also followed this trajectory with their runways being replaced by a virtual post-apocalyptic world to showcase their newest designs. #KekoGroup #KeepVerging #Roblox

Is electric the way to go? With the rise of sustai

Is electric the way to go? With the rise of sustainably focused consumers, companies like @arrival.uk and #Ofgem are aiming to electrify as many cars as possible in the next few years. Arrival is intending to develop their own electric car by 2023, designed specifically with the focus of decreasing cost expectancy for users that spend regular and long hours hours on the road. To substantiate this, Britain’s energy regulator, Ofgem, have recently received funding to introduce 3,550 new electric car charging points throughout the country. Both these projects are hoping to increase the probability of consumers buying an electric car, as well as contributing to the move of prohibiting internal combustion engine cars in London by 2025. #KekoGroup #KeepVerging #electriccars

Does homeware represent the biggest opportunity in

Does homeware represent the biggest opportunity in retail today? During lockdown, our homes became multi-functional, providing a comforting living environment, as well as a curated workspace. The CEO of Alessi, Daniel Talens, suggested that, ‘The next wave of consumption will be in home.’ @alessi_official has accelerated development of home office products, a category under renewed scrutiny from consumers working from home during Covid-19. The rise of premium homeware is helping brands to reach new audiences, speaking in particular to ‘generation rent’, keen to transform their impermanent spaces through accessories. Brands are utilising this growing trend with high-low homeware collaborations, in which premium labels partner with mainstream retailers to deliver affordable collections. In recent months, @shrimps have designed a range for @habitatuk and Belgium fashion royalty Diane von Furstenberg have inspired a new H&M HOME collaboration. #homeware #retail #KekoGroup #KeepVerging

Responding to the need for change in the industry,

Responding to the need for change in the industry, @musicdeclares Emergency is challenging the idea that the music world is not taking climate change seriously. Comprising a collective of 3,963 climate-aware artists and organisations such as Radiohead and the BRIT awards, Music Declares Emergency is offering green-rider guides for artists to make touring more sustainable. Independent British label @ninjatune has also just announced ambitious and detailed plans in response to the new sustainability drive. Large concerts and nonstop touring mean that many artists are reluctant to find their voice on climate change for fear of being accused of hypocrisy - however @glastofest music festival has long been the figurehead for sustainability initiatives, and went completely plastic-free in 2019 among other initiatives within their go-green pledge. Virtual events driven by stars such as @dualipa and @nickcaveofficial have set a precedent that could perhaps see a “global livestream” in place of a leg of a tour.

#KekoGroup #KeepVerging #sustainability

China’s insatiable growing demand for designer g

China’s insatiable growing demand for designer goods has propelled Alibaba’s logistics arm Cainiao into launching direct cargo flights between Singapore and Hainan Island in China, to bolster the supply of duty-free products to shoppers. Before the pandemic, Chinese consumers purchased the majority of their luxury goods abroad on shopping trips. However, high-end boutiques have been cleared out since the halt of global travel and subsequently @lvmh derived almost half of its revenue directly from Asian retail in the first quarter. The pandemic has helped achieve the Chinese government’s goal of bringing spending back home, with incentives such as lifting spending purchases on single products. James Zhao, the GM of Cainiao’s supply chain expects the size of cargo volume through Hainan to grow more than tenfold within three years. #chinaretail

#dutyfreeshopping #KekoGroup #KeepVerging

This error message is only visible to WordPress admins

Error: API requests are being delayed for this account. New posts will not be retrieved.

Log in as an administrator and view the Instagram Feed settings page for more details.

Clients

client

client

client

client

client

client

client

client

client

client