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Typically brands have used their storefront to sho

Typically brands have used their storefront to showcase their products and entice you to come inside, hence the term ‘window shopping’. But lately the classic storefront as we know it has been revamped. Italian marble manufacturer @marsotto_edizioni commissioned Japanese design firm @nendo_official to make the entrance to their Milan showroom hidden within a wall of Marsotto marble. The façade has been carved out to create a piece of impromptu street furniture so that passers-by can sit and rest. In Japan, the fashion retailer @uniqlo has turned the Yokohama Bayside store into a playground, featuring a colourful bouldering wall, slides and seating to enjoy the view of the marina. Coffee shop @arabica.journal commissioned @blue_architecturestudio to re-imagine the traditional coffee shop, instead creating an open glass U-shaped storefront that spills onto the street in Shanghai’s Xuhui district, blurring the boundaries between inside and outside, public and private space. #KekoGroup #KeepVerging #storefront

The skincare brand @aesopskincare has found an inn

Last week two of this year's biggest albums droppe

Last week two of this year's biggest albums dropped, demonstrating the importance of marketing strategies when it comes to new music launches. Racking up a record 153.4 million and 94.5 million streams respectively, @champagnepapi’s Certified Lover Boy (CLB) and @kanyewest’s DONDA have been the epitome of album release hype. Gone are the days of @beyonce's Lemonade which was dropped out of the blue. Drake collaborated with @nike to release CLB merch almost a whole year before the album itself dropped, which sold out within minutes. The album’s guests and track titles were then released on a series of cryptic billboards all around North America. Kanye’s DONDA featured an even bigger launch, with performance art meeting marketing during a huge spectacle that took place over three separate dates in two sports arenas.
#KekoGroup #KeepVerging #albumdrop

Branded entertainment is on the rise. As part of a

Branded entertainment is on the rise. As part of an innovative upcoming ad campaign, luxury fashion house @balmain has partnered with British broadcaster @channel4 to produce a star-studded drama series set in LA. The series ‘Fracture’ consists of five eight-minute episodes and will debut on September 2 ahead of @londonfashionweek. Balmain has financed the drama and the cast will wear designs from the Fall 2021 collection throughout all of the episodes. @olivier_rousteing, creative director of Balmain, was also creative director of the series, which features a variety of upcoming stars such as @jessejostark, @melton, @tommy.dorfman and @ajvni. Channel 4 has a target to deliver 30% of total revenues from digital advertising and 10% from non-advertising by 2025. It’s not just designer brands bridging the gap between fashion and television. During lockdown, hours spent binging TV shows soared and, to capitalise on this, an increasing number of companies have launched official merchandise for fans. @netflix has opened an online store and announced a shoe collection inspired by @bridgertonnetflix, @friends launched its first official range of clothing, and @killingeve inspired fashion range is incoming. #KekoGroup #KeepVerging #Balmain #channel4

We are excited to announce the upcoming 2021 Moder

We are excited to announce the upcoming 2021 Modern Affluence Summit with @porsche and @deloitte. The summit will feature C-suite and Founder representatives from a variety of luxury brands, with discussions covering issues like authenticity, sustainability, relevance and communication. 2021 marks the beginning of a new decade amidst one of the fastest periods of change for generations, and The Modern Affluence Summit is a unique opportunity for CMOs, luxury entrepreneurs and wealth managers to delve inside the mind of the increasingly connected consumer. Visit the link in our bio to find out more and buy tickets. #KekoGroup #KeepVerging

Values-based marketing is on the rise as podcasts

Values-based marketing is on the rise as podcasts surge in popularity and luxury brands trial experimental storytelling techniques. Take @esteelauder, who has released an audio ad campaign for its new fragrance, Beautiful Magnolia. The campaign focuses on four love stories – one of which explores traditional family values, seen through the lens of a queer, young Taiwanese-American woman. The ad appeared on the New York Times’ Modern Love podcast, which has over 3 million downloads a month. Other luxury brands including @chanelofficial are also experimenting with audio advertising, which allows brands to tap into a programme’s loyal listenership and deliver ads in a creative storytelling format. According to the @iab_com and consulting firm PricewaterhouseCoopers (@pwc_uk), US podcasting ad revenue is forecast to surpass $2 billion by 2023 as this trend continues to grow. #KekoGroup #KeepVerging #podcast #modernlove

Advertising is reaching a new stratosphere - liter

Advertising is reaching a new stratosphere - literally. Elon Musk’s @spacex is partnering with Canadian technology start-up Geometric Energy Corporation (GEC) to launch a digital billboard into space. The CubeSat advertising satellite will feature a screen on one side, and a ‘selfie stick’ that will take live-stream footage of adverts with Earth as the backdrop. The billboard is planned for 2022 and advertising space can be purchased by anyone using tokens that can be bought using cryptocurrencies. This is not the only new innovative ad campaign. @msglondon is planning to erect an advertising sphere “as wide as the London Eye and almost as tall as Big Ben” made from 36 million LEDs in London’s Stratford. However the project has been met with some pushback by local residents. #KekoGroup #KeepVerging #spacex #advertising

@ririgalbadd is now officially a billionaire, valu

@ririgalbadd is now officially a billionaire, valued at $1.7 billion thanks to her many lucrative businesses. Whilst the singer has made millions from her prolific music career, her cosmetics company @fentybeauty and her lingerie company @savagexfenty are the real money makers, propelling the star to billionaire status. Fenty beauty which launched in 2017 is a 50-50 joint venture with the French multinational conglomerate @lvmh, with products sold online and in @sephora (which is also owned by LVMH). Many other celebrity owned brands such as @kyliejenner @kyliecosmetics and @kimkardashian @kkwbeauty also dominate the market, in what has been an extremely successful year for beauty brands overall. Beauty conglomerates @esteelauder and @lorealparis stocks have reached all time-highs, whilst @beautycounter and @ctilburymakeup made deals with investment firms this year at billion-dollar valuations. #KekoGroup #KeepVerging #Rihanna #fentybeauty

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