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What can brands do to secure future loyalty from h

What can brands do to secure future loyalty from high-net-worth individuals? Post-lockdown, we are expected to see long-term changes in the priorities and passions of affluent consumers. These emerging trends include sustainability and a shift towards discreet indulgence. Consumers will prioritise their values, favouring products that make a tangible difference and alleviate the guilt of indulgence. In response to this, @gucci launched Gucci Equilibrium, an Instagram account and website documenting their efforts to treat our world and each other better. The open access platform encourages constructive criticism and details their commitment to ongoing improvement for the people and our planet. Accordingly, we have seen an increased consumer appetite for more discreet products as opposed to ostentation. #sustainability #Gucci #KekoLondon #KeepVerging

Is the spirit industry becoming more eco-aligned?

Is the spirit industry becoming more eco-aligned? We’ll drink to that. @seedlipdrinks, among others, are placing a heavy focus on sustainable packaging. They recently released an impressive gift pack just in time for Christmas using materials created by sustainable packaging manufacturers @magicalmshroom. The packaging is made from mycelium (the root system of mushrooms) and biomass-derived materials that can compost in just 40 days. The gift pack includes a bottle of Seedlip’s Spice 94 Variety in a 100% recyclable highball glass, along with a paper tag embedded with seeds, enabling consumers to plant herbs at home. #sustainablepackaging #ecofriendly #KekoLondon #KeepVerging

@instagram has just announced some of the biggest

@instagram has just announced some of the biggest changes to the platform in years, introducing new tabs for Reels and Shop. Reels, which was first introduced earlier this year, is Instagram’s latest attempt to crack the lucrative social video market. Its short, looping video format can be up to 60s in length. The Shop tab will give users a new way to connect with brands and creators while discovering new products. The placement of the Compose and Activity tabs will move to the top right of the home page. #Instagram #SocialMedia #KekoLondon #KeepVerging

Are you celebrating singlehood? It’s already big

Are you celebrating singlehood? It’s already big business in southeast Asia, with hundreds of retail brands set to have successful sales days across the 11th of November. Resulting in revenues greater than Black Friday, Amazon Prime Day and Cyber Monday combined, it’s no surprise that increasing numbers of Western brands are following suit. With its close association to self-care and personal discovery, many brands are finding Singles' Day a great opportunity to closely bond with their customers. Even previously discount-averse premium brands such as @cartier and @balenciaga are set to take part this year, with dedicated online promotions. For retail brands trying to stand out in the busy autumn/winter period, it makes complete sense to try and make the most of the sales event – especially now that e-commerce can be cultivated from across the globe. #singlesday #KekoLondon #KeepVerging

Wearable technology is expanding into the mental w

Wearable technology is expanding into the mental wellness space as an increasing number of products are now able to detect mood swings and monitor stress. @fitbit Sense offers stress-monitoring technology via metal sensors located on the wristband’s face. Over time, the sensors measure the moisture emitted by the wearers' sweat glands, allowing the device to identify heightened stress levels when excess moisture is detected. Sense then provides a stress-management score, offering stress relief advice if needed. The @amazon Halo takes a different approach, featuring Tone, an embedded microphone, which listens to the wearers’ speech throughout the day to monitor their mood. #wellness #wearables #KekoLondon #KeepVerging

Who knew IKEA could get even better? In an attem

Who knew IKEA could get even better? In an attempt to make sustainable living more simple and accessible, IKEA will now buy back certain furniture that consumers no longer want. The company will aim to re-sell the items, giving them a second life, or recycle them. IKEA has always been ahead of the curve and their latest goal of achieving a circular business model in their sector puts them way ahead of competitors. #IKEA #sustainable #KekoLondon #KeepVerging

Dressing room service, delivered to your door. A n

Dressing room service, delivered to your door. A new generation of concierge tech firms like Toshi and @harperconcierge are growing at a rapid pace, driven by consumers’ reluctance to travel in the Covid-19 era. Brands including @chanelofficial, @christopherkane and @me_andem have embraced this technology, giving their customers the option to experience ultra-fast delivery of garments in a range of sizes, accompanied by a shopping assistant and immediate returns. #concierge #fashion #KekoLondon #KeepVerging

We loved supporting @bentleynewsroom on their rece

We loved supporting @bentleynewsroom on their recent Toy Box event at the beautiful new @falconhotelcastleashby. Heritage cars, motorsport vehicles and iconic models from Bentley's past and present were available to drive across Bentley's 'playground', rural Northamptonshire. #Bentley #ToyBox #BentleyNewsroom #KeepVerging

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