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In the run up to Chinese New Year, we're seeing ma

What is 'rewilding' and how can brands embrace it?

What is 'rewilding' and how can brands embrace it?

'Rewilding' follows the belief that 'nature knows best' - conservationists give a helping hand by reintroducing species and connecting modern society with wilder nature. @asos owner Anders Povlsen founded @wildland.scot to rewild over 200,000 acres across northern Scotland.

By rewilding, brands can cement their presence in urban areas in ways that go beyond conventional storefronts. @louisvuitton recently partnered with @sugiproject and Cadogan Estates to create a small 'Heritage Forest' close to their Sloane Street boutique, with 630 native trees and 77 shrubs planted in the 240 sq m forest.

With the cost of carbon offsetting expected to grow dramatically in the next decade, we expect to see more companies meeting net zero targets by investing in local rewilding projects. @lorealgroupe, for example, is investing €50m in The Real Wild Estates Company to help restore 1m hectares of land.

#Rewilding #Sustainability #KeepVerging #KekoGroup

The airport experience. You've finally made it thr

After the success of last year's annual, we produc

After the success of last year's annual, we produced The Keko Debrief 2021, curating all of our favourite insights, facts and opinions throughout the year in analogue format. Of course, with the unexpected comeback of the QR code, we've added in plenty for readers to scan and discover more.

Our aim with The Debrief is to deliver a stimulating selection of monthly articles and videos, collated in as concise and impactful a format as possible.

To hear more from us, click the link in our bio to sign up for your monthly round-up of insights in the world of modern affluence.

#KekoGroup #KeepVerging #KekoDebrief #ModernAffluence

Pantone's Colour of the Year for 2022: Very Peri

Pantone's Colour of the Year for 2022: Very Peri

Each year, @pantone attempts to interpret the zeitgeist through the lens of colour theory. For the first time, instead of using a pre-existing shade, Pantone has created a new colour to represent the new world we live in.

"PANTONE 17-3938 Very Peri is a symbol of the global zeitgeist of the moment and the transition we are going through. As we emerge from an intense period of isolation, our notions and standards are changing, and our physical and digital lives have merged in new ways.

With trends in gaming, the expanding popularity of the metaverse and rising artistic community in the digital space PANTONE 17-3938 Very Peri illustrates the fusion of modern life and how colour trends in the digital world are being manifested in the physical world and vice versa."

@pantone

#Pantone #VeryPeri #ColouroftheYear #KeepVerging #KekoGroup

Keko Group wishes everyone celebrating a Merry Chr

Keko Group wishes everyone celebrating a Merry Christmas and a Happy New Year!

We hope that wherever you are in the world, you enjoy a restful festive season. We can't wait to #KeepVerging in 2022.

#HappyHolidays #KekoGroup

Keko London is proud to present new OOH billboards

Keko London is proud to present new OOH billboards for the @porsche_gb new Macan 'Dare Forward' campaign.

A billboard on Warwick Road in London shows the Macan from day to night, with the tagline 'Dare Forward' appearing at dusk.

Boards in Manchester and Greenwich display the car verging out of a building façade, symbolising the sense of adventure that is inherent in the new Macan.

#Porsche #DareForward #KeepVerging

TikTok is launching delivery-only restaurants acro

TikTok is launching delivery-only restaurants across the US next year, capitalising on viral food videos trending on the platform.

Partnering with @virtualdiningconcepts and @grubhub, it plans to launch 300 'TikTok Kitchen' locations in March 2022 and 1,000 by the end of the year.

The initial menu will include viral dishes such as baked feta pasta — the most-searched dish of 2021, according to Google. There will be quarterly opportunities to add any new trending dishes to the menu.

Whilst TikTok has specified that the move is more of a marketing campaign than a long-term business venture, it signifies how the platform aims to integrate itself into users' daily lives, with 'real-life' experiences of its viral videos.

Will we see a similar initiative from Instagram?

#TikTok #TikTokKitchen #KeepVerging #KekoGroup

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