“When we look to the future, we see ourselves looking back”.
The campaign to launch the new 911 focuses on the legacy of previous 911 models, by reflecting on the subtle differences and consistent similarities between the first model and the last.
The visual treatment shows the original 911 reflected in the water beneath the new model, shining a spotlight on the interplay between history and innovation that is found in this Timeless Machine.
The side profile of the vehicle highlights the 911’s iconic shape and design lines. The front ¾ shot amplifies the performance capabilities of the car, while the rear highlights Porsche’s focus on the future.
For digital placements, animated water ripples and lens flairs draw the eye to the reflection and further cement the ever-present connection between past and present.