Content, content, content – everyone’s talking about content. But it only gets watched when it offers your prospective audience true value for time.

Our collaboration with male-grooming brand Pankhurst began with the re-upholstering of their Soho salon’s chairs – Bentley-style. The story unfolded in films, events, CRM and social media, ultimately delivering far greater engagement than could ever have been achieved with a traditional car story or media plan. And half an hour spent relaxed in the arms of a Bentley seat with a well-briefed barber gave hundreds of prospective customers something to think about too – because this content lived on.