In a world where celebrity endorsements often come with a significant price tag, we changed the paradigm and started a worldwide conversation. Bentley’s ‘Extraordinary Dinner’, saw a group of willing (and un-paid) people come together to discuss the very concept of ‘extraordinary’.

The eclectic mix of dinner guests were bound together only by their approach to life. We quickly realised they were all as fascinated to hear each other’s compelling stories as to tell their own. Unexpected and candid. It turned the whole empty celebrity status argument on its head.

And, of their own accord, using their own social media accounts, they amplified the brand’s message in their own words.