Looking at a brand through new eyes.

Launching Bentayga, the world’s first luxury SUV, was as much about proving Bentley’s relevance in a new segment as it was announcing a new car to the world. An enormous and exciting task that took us from tease, reveal, prelaunch, launch to on sale. Two years of advance orders are now on the books and a Bentley SUV now seems natural territory.

 

 

Other Work: