To live up to ‘Be Extraordinary’, the Bentley brand promise, we set out to shoot a car in a way that had never been attempted before. Using NASA technology, we captured the world’s largest car photograph —53,000,000,000 pixels – that takes you from the epic vista to the intricate detail of a single stitch within the car.

It delivers a rare combination of art and technology; a glimpse of both the ambition and attention to detail that Bentley offers. If we printed it, the image would come out at 104 meters wide. But it’s equally powerful in our advanced interactive digital media plan.