The Team

Piggy is responsible for the creative output at Keko London. Throughout his career he has demonstrated how consumer insights, creatively delivered, can positively change a brand’s fortunes.

He has won numerous awards – both for effectiveness and creativity. Having held creative director positions at McCann World Group, DLKW and Carlson, he joined Spark 44 in 2011, where he found a home for his petrolhead passion for luxury cars. As a founding partner and Global Creative Director for Jaguar, he was responsible for overseeing the marque’s global brand positioning, integrated campaigns and tone of voice. In 2016, his ‘British Villains’ Super Bowl campaign for the Jaguar F-Type was rated #14 in the world in the prestigious WARC 100, making it the world’s highest placed automotive campaign. When he’s not driving the creative output of Keko, you’ll find him waxing his car.