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Jenni Mellor began her career as an Ogilvy Fellow on the American Express account. She then joined the design agency, Coley Porter Bell where she worked on Pernod Ricard’s brands, including the creation and launch of Malavera brandy in Spain. Latterly, in a Planning role at Ogilvy & Mather Advertising, she worked to reposition New Look and then bring back Mulberry’s quirk, vitality and individuality . She helped the Times and Sunday Times implement behavioural economics techniques in their call centre to improve retention, and refreshed Dove Men + Care’s global positioning.
Jenni always ensures that the strategies she develops live, breathe and adapt as the ensuing creative work develops, throughout the life of the campaign.
When not in the office, she’s usually on a road bike somewhere in Kent or Yorkshire, or playing with flowers in her garden.
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