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Senior Account Director
Lulu looks after the regional team at Keko London. This involves working with the regional marketing teams at Bentley Motors, producing and adapting collateral for the retailer network. This work gives Keko an excellent opportunity to see how the advertising and marketing collateral is used ‘at the coalface’ and feed back recommendations to the central team at Bentley.
Lulu joined Keko after working as a Marketing Manager for a PR agency. A role which saw her set up the agency’s marketing plan, launch a new campaign to win new business and ensure client relationships were productive. However when the opportunity arose to work with Bentley and set up a new team at Keko London it was too good to turn down. Now she gets to combine her love of cars (she has been known to take part in the odd track day in her spare time) and marketing on a daily basis. For Lulu, the best part of running the regional team is seeing all the stunning Bentley creative come to life in market and, in turn, helping retailers to sell cars on the ground.
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