By Ben Whattam.
Time certainly flies when you’re having fun. This month, Keko London turns five (just writing it makes us feel old!) In the last half decade, we’ve grown up and grown bigger, adding brains to our headcount and brands to our client list faster than we ever expected. Among the jobs we’re most proud of, you’ll find a defining brand idea for a 99 year old brand, Bentley Motors creating their Be Extraordinary campaign. A campaign capturing the Spirit ’59 for Triumph Motorcyles. You’ll find comedy content for Top Gear, the launch of Yorkshire’s only single malt whisky and social stories for British sparkling wine. We also have an inspiring campaign for Forevermark the De Beers Brand for the Exceptional Diamonds in development.
Today, we create campaigns for global brands and local start-ups in categories as diverse as fashion, automotive, jewellery and premium drinks. We’ve had three homes in Soho to accommodate our continuing expansion and in 2017 alone, we completed a dizzying 829 projects. Our work spans everything from PR to CRM, including social media, display advertising, paid-social, website content, experiential concepts and data propensity modelling for direct marketing. We also have a film production and motion graphics unit– and we execute our campaigns across five continents. Our in-house team includes native speakers of seven languages and collectively, and we travelled more than 200,000 miles on business in the last year.
We’re very proud of the culture we’ve created. A lot of agencies say they are fun places to work, but few really live up to that claim. Keko London does – and between us, we’ve got enough experience of life in our competitors’ offices to know. We’re a tight team founded on mutual respect and genuine care for each other. It makes a big difference.
In the last five years, we’ve also learned an awful lot about the affluent consumers in which we specialise: about their buying behaviour, their social habits and what, in essence, makes them tick. But most of all, we’ve learned that you can’t stand still in this business. Five years isn’t a long time really, yet we’ve had to adapt and evolve since day one. We’ve learned to thrive on constant change – so much so that we’re already looking forward to the next five years and all the opportunities they’ll bring.
One thing we’re sure of is the blending of traditional advertising craft with the contemporary disciplines of customer experience planning and social-science is the platform for the most exciting and hardest working creative campaigns in today’s world.
So thank you to everyone who has helped us stay nimble – clients, colleagues and friends of the agency alike. We couldn’t have done it without you.