Huge global brand campaigns failed this year. Why? Ben Whattam, Keko London’s MP, was recently interviewed by Stylus on the subject. “Traditional consumer research isn’t enough anymore – narratives with consumers need to begin long before campaigns are launched. Brands need to utilise the social listening tools that provide once only dreamed about insights”.
Brands can have preconceptions about who their audience is and now have the means to find out the truth, if they choose to listen that is.
Keko London has recently signed up to Crimson Hexagon to make sure we do exactly that and reach these brands’ target audiences with relevant campaigns.