Following a competitive pitch last year, Keko London was awarded the relaunch of Forevermark’s Exceptional Diamond Collection (EDC) – an exclusive selection of some of the most exquisite and rare diamonds in the world. Today, the agency is excited to share the creative work they have produced for the EDC ‘One of One’ campaign.
The aim was to create something that would make the EDC stand out in a crowded, homogenous category.
Building a narrative around the diamond’s provenance, the campaign was shot in South Africa by photographer Kevin Mackintosh and stylist Daryl McGregor. A set of four arresting images were produced, bringing to life the unique character of the individual stones, personifying them as unworldly, mythical figures within striking landscapes that relate to their origin.
This campaign aims to highlight the uniqueness of every Forevermark Exceptional Diamond – inspiring the world’s HNWI to form an emotive connection with the jewel and bring it into their own unique story.
The work will run in the USA, Japan and India.
This creative follows the recent launch of Bentley Motors’ new brand campaign film which was produced in collaboration with Mill+.