Monthly Archives

July 2017

How can brands target the right audiences? Stylus asked Keko London…

Huge global brand campaigns failed this year. Why? Ben Whattam, Keko London’s MP, was recently interviewed by Stylus on the subject. “Traditional consumer research isn’t enough anymore – narratives with consumers need to begin long before campaigns are launched. Brands need to utilise the social listening tools that provide once only dreamed about insights”.
Brands can have preconceptions about who their audience is and now have the means to find out the truth, if they choose to listen that is.

Keko London has recently signed up to Crimson Hexagon to make sure we do exactly that and reach these brands’ target audiences with relevant campaigns.

Keko London Retains Bentley Motors’ Global Account.

We’re delighted to announce that following a formal review involving three other agencies, Keko London has been awarded the global Bentley Motors  account.

We will be responsible for all brand and product strategy, global campaign creation as well as retail implementation for the UK, Americas, Europe, Middle East, Africa and Asia Pacific regions. We will also manage the strategic briefs for Pre-Owned and Aftersales.

Keko London has worked with Bentley Motors since the agency was founded in 2013.

For any further information please contact our PR & Communications Manager,